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Literature

Sales Negotiations
Details

Sales Negotiations

Sales Negotiations

Publisher: Cornelsen Verlag Scriptor
Authors: Astrid Heeper and Michael Schmidt,
184 Pages, Softcover, Size: 12 x 22 cm
€ (D) 16,95 / € (A) 17,50 | sFr 29,80
ISBN 978-3-589-23924-5

Successful sales negotiations require a well-thought-out strategy. When negotiation partners come from different cultural circles one also needs to adjust to different negotiating styles. This book explains what to watch out for. It also gives information on negotiating tactics and gives tips for dealing with 'difficult customers'.

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